Roman Catholic Communion Essay Example | Topics and Well Written Essays - 1250 words

Roman Catholic Communion - Essay Example Thus, with regards to ceremonies, Communion will in general be a significant custom in the Roman Catholic religion. Fellowship in the Roman Catholic religion not just stretches out a feeling of having a place with the Roman Catholics around the globe, yet in addition encourages them remain associated with the fundamental convictions and qualities related with their religion. In the Roman Catholic Church, fellowship will in general be the source and focus of the Roman Catholic religion. Fellowship will in general be the high purpose of any Roman Catholic mass. In the Roman Catholic Church, fellowship happens to be a significant holy observance. It is a way and intends to arrive at Jesus. The Ritual of Communion The fellowship in the Roman Catholic Church starts with an initial petition. The church directing the mass makes an indication of cross and says the initial petition. The pastorate officially invites the devotees going to the mass and offers supplications for the prosperity of the area and the network. After the initial supplication, the church begins the perusing of the sacred text. It should be referenced that the perusing of the sacred writing in a Catholic fellowship isn't irregular or random, but instead it follows a formal schedule. The Catholic Church has endorsed the readings for every single day of the year. This act of affiliating to a similar perusing on a specific day at the Catholic Churches set all over the world, loans a feeling of network and kinship to the individuals following the Catholic religion. The perusing of the sacred writing is trailed by the Lord’s Prayer. When the Lord’s Prayer is said then starts the holy observance of fellowship. The cleric offers to the adherents accumulated in the Church for the mass, the globule dunked in wine, which at a representative level is taken to be the blood and assemblage of Jesus, offered to the devotees with the goal that it could make amends for the transgressions submitted by t hem (O’Collins and Farrugia 250). It should be referenced that fellowship will in general be the most significant part of a Catholic mass. The Roman Catholic religion lectures that accepting fellowship is an absolute necessity for the achievement of salvation. The other significant conviction related with the Roman Catholic fellowship is that solitary a cleric, who has been appointed in the biblical progression, could show through Jesus Christ the up and coming marvel of Transubstantiation, in this manner changing the standard bread and wine into the blood and body of the Christ. Which means and Significance of Communion It should be seen that Communion or Eucharist orders a focal spot in the Roman Catholic type of love. Submersion and Communion are the two ceremonies that have been obviously referenced in the Bible. It is held that the act of Communion was really begun by Jesus Christ, and this custom is unmistakably recorded in the Gospels. It was Jesus Christ who started t he act of the Last Supper where he offered bread to His supporters, revealing to them that it is His body, and afterward made them drink a little wine, saying it to be His blood. Jesus advised his devotees to rehash this function and the Catholic Christians have been rehearsing this custom right from the times of early Christians. The custom of Communion owes its otherworldly moorings to the holy observances connection to the genuine penance of Jesus on the cross. In the New Testament one numerous multiple times go over Jesus tending to himself as a penance, in this way pointing towards his up and coming penance on

Public Trust Doctrine: Indian Contours

Who claims the Earth and its assets? Whatever degree may the overall population guarantee the unadulterated water, clean air, rich soil, and the bunch administrations Earth gives to continue human life? Across landmasses and traversing hundreds of years, a unique pressure proceeds between the individuals who might outline the Earth’s abundance for private use and the individuals who might cautiously designate Earth’s wealth to fulfill human needs. Private propertyâ€sequestering Earth’s assets for individual, select useâ€has its passionate supporters, and in numerous districts its legitimate status is irreproachable, and its belief system is unquestioned.But a contending philosophy, dating from antiquity[1], holds that some of Earth’s wealth ought to never be sequestered for private use, must be left for the public’s pleasure, and must be managed by people with significant influence. Classified 1,500 years prior during the Roman Empire, legitim ate researchers marked this the â€Å"Public Trust Doctrine. † The Public Trust Doctrine endures as a worth framework and an ethic as its demeanor in law transforms and develops. All the more as of late, researchers, activists, and attorneys have started talking about the privileges of individuals to get to and appreciate different fundamental assets and administrations the Earth so liberally yields.The Public Trust Doctrine essentially lays on the rule that specific assets like air, ocean, waters and the timberlands have such an incredible significance to the individuals all in all that it would be completely unjustified to make them a subject of private proprietorship. The said assets being an endowment of nature ought to be made openly accessible to everybody independent of the status throughout everyday life. The teaching orders upon the Government to ensure the assets for the pleasure in the overall population as opposed to allow their utilization for private proprietors hip or business purposes.Three kinds of limitations on legislative authority are regularly thought to be forced by the open trust: first, the property subject to the trust must not exclusively be utilized for an open reason, however it must be held accessible for use by the overall population; second, the property may not be sold, in any event, for a reasonable money identical; and third, the property must be kept up for specific sorts of employments. I start this article by following the authentic beginnings of the Public Trust Doctrine, graphing its (r)evolutionary jumps across hundreds of years, lawful systems, and ecological entities.I then change lawful gears and break down certain current natural issues vis-à -vis this Doctrine. I investigate how the legal imagination supplements and extends the Public Trust Doctrine’s lawful implications, which, for a long time, have obliged how Earth’s assets can be utilized and have guided who must bear obligation regarding m anaging assets for the open great. Advancement of the principle Roman Law: 1,500 years prior, the Roman Emperor Justinian disentangled the muddle of laws administering his Empire.He charged many the era’s driving legal advisers, whose shrewdness got arranged in the Corpus Juris Civilis. [2] In 529, Justinian’s code contained a Section as: â€Å"By the law of nature these things are normal to all humanity, the air, running water, the ocean and thus the shores of the ocean. †[3] The Public Trust Doctrine, as this idea came to be known, recommends that certain resourcesâ€usually water, however now much moreâ€are normal, shared property all things considered, managed in interminability by the State. 4] Several hundred years after the fall of the Roman Empire, a duplicate of the Corpus Juris Civilis was rediscovered in Pisa, and researchers went through hundreds of years examining the tome. [5]In the peripatetic way that has come to portray it, the Public Trust Doctrine moved with the Corpus Juris Civilis all through Europe, to both common law and custom-based law systems. [6] English Law: The Magna Carta classified Justinian’s words in England, and in 1225 King John had to disavow his cronies’ selective angling and chasing rights, since this abused the public’s option to get to these regular assets. 7] Thus in England, while the King had vested responsibility for lands, he managed them in trust for people in general. This thought of government responsibility for held in trust as a hall is a mutual statute in all spots where the Public Trust Doctrine continues. [8] Evolution in India: India has the foundations of this regulation in antiquated Vedas when each ruler was to secure the trees and characteristic assets. Be that as it may, some way or another it bore unimportant good and strict commitments and needed legitimate acknowledgment. The PTD has been perceived as a piece of rule that everyone must follow in 1997 on account of M.C. Mehta v. Kamal Nath. The advancement of the equivalent has been examined in the following Chapter. [9] An understanding into Indian lawful field Article 21 of India’s constitution pronounces: â€Å"No individual will be denied of his life or individual freedom aside from as indicated by strategy built up by law. †[10] Laws that contention with or abbreviate crucial rights named in the constitution are voided. [11] Citizens are permitted to challenge infringement of these rights legitimately, and in certainty resident suits are the most fast intends to challenge activities that compromise basic rights. 12] In India, Judges have paid attention to these considerable and procedural rights and have buttressed them by setting up the Public Trust Doctrine to make sure about amazing assurances for citizens’ Environmental Human Rights[13].While the constitution doesn't unequivocally accommodate Environmental Human Rights, Indian courts have gone farther than practically any in naming natural rights that teach the central a thing or two to life. [14] The cases that encroach on Article 21’s essential right to life incorporate different difficulties where biological systems have been impeded. 15] India’s Supreme Court halted unapproved mining causing natural harm, holding that this â€Å"is a value that must be paid for ensuring and defending the privilege of the individuals to live in a sound situation with negligible unsettling influence of biological parity. †[16] When an administration office activity compromised a neighborhood new water source, the High Court of Kerala held that administration â€Å"cannot be allowed to work in such a way as to make advances into the crucial right under Art. 1. . . . The option to sweet water and the option to free air are credits of the privilege to life, for these are simply the fundamental components which support life. †[17] For a situation maintaining a rule that permits India to seek after equity following the Bhopal gas spill calamity, the Supreme Court additionally solidified the connection between Article 21’s right to life and the privilege to a spotless domain. [18] In 1997, the milestone instance of M.C. Mehta v. Kamal Nath[19] evoked the Public Trust Doctrine in India. All things considered, the Minister of the Environment (respondent) impermissibly permitted an inn to be worked at the mouth of a stream, and impermissibly permitted the inn to change the course of the waterway (which made ensuing flooding in close by towns) infringing upon the Public Trust Doctrineâ€which hadn’t unequivocally existed before this case. 20]Before conjuring the Public Trust Doctrine, the court insinuates: the great battle between those individuals from the open who might safeguard our waterways, timberlands, stops and open grounds in their unblemished immaculateness and those accused of managerial duties who, under the weights of the cha nging needs of an inexorably mind boggling society, think that its important to infringe somewhat upon open terrains to this point thought about untouched to change. 21] For this situation, the court summons up the Public Trust Doctrine by first saying â€Å"The idea that general society has an option to anticipate that specific grounds and regular territories should hold their normal trademark is discovering its way into the tradition that must be adhered to. †[22] To legitimize this thought, the court refers to portions from a Harvard Environmental Law Review article: â€Å"Human movement finds in the regular world its outside limits.In short, the earth forces requirements on our opportunity; these limitations are not the result of significant worth decisions but rather of the logical basic of the environment’s limitations†[23] , advancing another sort of characteristic law exigency for ensuring natural assets for the sake of securing principal human rights. [ 24] The court at that point returned to Justinian’s idea of the Public Trust Doctrine, including the interpretation of in excess of about six original cases[25] of United States law that summoned and revitalized the Public Trust Doctrine. 26] The court finished up: â€Å"Our lawful systemâ€based on English custom-based law â€includes the open trust convention as a feature of its statute. The State is the trustee of every single common asset which are ordinarily implied for open use and enjoyment.Public everywhere is the recipient of the coastline, running waters, pretense, woodlands and environmentally delicate terrains. The State as a trustee is under a legitimate obligation to ensure the common assets. These assets implied for open use can't be changed over into private proprietorship. 27] And subsequently the â€Å"aesthetic use and the perfect wonder of the common assets, the earth and the eco-frameworks of our nation can't be allowed to be dissolved for private, business or some other utilize except if the courts think that its important, in compliance with common decency, for the open merchandise and out in the open enthusiasm to infringe upon the said assets. †[28] The Supreme court just because perceived and announced, â€Å"the Public Trust Doctrine as talked about in this judgment is a piece of the rule that everyone must follow. †[29] In M. I. Developers Pvt. Ltd. v.Radhey Shyam Sahu[30], the Indian Supreme Court along these lines hitched the Public Trust Doctrine to the naturally ensured right to life. [31] The court held that an open park and market are publi

Brand Management Reinforce Apple

Question: Portray about the Brand Management for Reinforce Apple. Answer: 1 B: Make suggestions to fortify Apple throughout the following a year: There are sure techniques that ought to be considered by Apple to encourage their business activity and deals with a year. Showcasing correspondence system assists with expanding the association with clients that assists with expanding the value of the brand. If there should be an occurrence of Apple, the objective of the incorporated promoting methodology is to give clear and solid messages to the customers with respect to the items and after deals administration gave to support clients. Consequently the organization should concentrate on presenting worthwhile substance that helps the organization to hold a solid position. Apple should try to improve the promoting system to arrive at wide scope of administration clients all around the globe. The presentation of web based advertising of the item helps to capture the consideration of enormous measure of end-clients in the market. In this manner, Apple should concentrate on opening progressively online sites to arrive at the customer o f worldwide market. It helps this innovation organization to achieve the audits of the customers. The input of the end-clients persuades the business firm to fuse profoundly cutting edge innovation in the items. For instance, Apple has as of late propelled iPhone 6 and the after deals audits help the organization to address the achievement of their item in the market. Apple should concentrate on utilizing long range interpersonal communication destinations to make individuals mindful of the recently propelled items. It assists with expanding clients information in regards to Apples items common in the market. Long range interpersonal communication locales, for example, Facebook, Twitter and a lot more assistance to draw the enthusiasm of shoppers all around the globe. It decreases the expense of showcasing that encourages the organization to put more in the profitability. It likewise impacts upon the business edge and benefit proportion controlled by the organization. For instance, online advancement of Apple items expands the deals of companys specialized items that expansion their overall revenue and offer an incentive in late year. Apple ought to likewise concentrate on presenting little groups in the firm to screen and manage the capacity of various office present in the association. For example, the innovative work division of Apple has acqua inted little gatherings with increment the efficiency of the organization. Acquaintance of little gatherings help with watch the capacity of a few divisions, for example, strategic, deals, client care, etc. The nearby perception may assist the Apple with increasing their administration conveyance framework that influences the business execution and deals activity.

6 Steps to Compose a Professional Masters Research Proposal

6 Steps to Compose a Professional Masters Research Proposal If you have completed your undergraduate studies, and you are interested in undertaking further studies to advance your academic career and qualifications, then the next stage of your assessment may include a master’s research proposal. What Is a Master’s Research Proposal? A master’s research proposal aims to demonstrate that you have identified a research subject that is worthy of investigation and study. It is also essential that you demonstrate that the research subject that you are considering is something that is manageable within the timescale that you would have available. The criteria that you need to consider is that your proposed research project would make a significant contribution to the understanding of that subject or the field in which you are studying. In this article, we will walk through some of the key elements that you need to include or consider in your master’s research proposal. Step 1 Title While at this stage of the process, the title that you give your research proposal is provisional only, it is important that you are clear and concise in your title, make sure that the reader can immediately understand the subject that you are proposing to study. Step 2 Introduction In the introduction, you should immediately highlight the questions that are central to the research that you are proposing. You need to be able to articulate the contribution that your research will make to the chosen field of study. Step 3 Background In this ‘background’ section, you are essentially taking the questions that you identified in your introduction and expanding on them, giving more depth and context. Try and set out your research questions in as much detail as possible. Explain to the reader the specific areas that are going to be exploring and why it is important that these areas are explored. Reinforce the contribution that this research will make to your academic discipline. Step 4 Research In this section, you need to set out the research methods that you will be using in this piece of work. Detail the sources that you intend to use, detail the analysis that you will need to complete. Also, make it clear where you are going to access the information that you need. Ensure that you are able to explain how this research is going to help you answer the research questions that you have identified in the introduction. Step 5 Schedule This part of your paper is particularly important for demonstrating that you have considered whether this project is manageable within the time period that you have available. This type of masters research is expected to take three or four years. Map out the work involved and demonstrate how you will be able to deliver your research within the time available. Step 6 Bibliography Any reference points that you have used in this proposal need to be properly documented in the bibliography part. This is the basic academic practice. Use a standard bibliography format that is accepted by your academic institution. A successful Master’s research proposal is an important step when taking your academic studies to the next level. Make sure that you consider all of the different requirements and give yourself the best chance for success.

World War I Battle of Arras (1917)

The Battle of Arras was fought between April 9 and May 16, 1917, and was part of World War I (1914-1918).   British Armies Commanders: Field Marshal Douglas Haig27 divisions Germans Armies Commanders: General Erich LudendorffGeneral Ludwig von Falkenhausen7 divisions at the front, 27 divisions in reserve Battle of Arras: Background After the bloodbaths at Verdun and the Somme, the Allied high command hoped to move forward with two offensives on the western front in 1917 with a supporting effort from the Russians in the east. With their situation deteriorating, the Russians pulled out of a combined operation in February leaving the French and British to proceed alone. Plans in the west were further disrupted in mid-March when the Germans conducted Operation Alberich. This saw their troops withdraw from the  Noyon and Bapaume salients to the new fortifications of the Hindenburg Line. Conducting a scorched earth campaign as they fell back, the Germans succeeded in shortening their lines by approximately 25 miles and freeing up 14 divisions for other duty (Map).  Ã‚   Despite the changes to the front brought about by Operation Alberich, the French and British high commands elected to move forward as planned. The main assault was to be led by General Robert Nivelles French troops who would strike along the Aisne River with the goal of capturing a ridge known as Chemin des Dames. Convinced that the Germans had been exhausted by the previous years battles, the French commander believed his offensive could achieve a decisive breakthrough and would end the war in forty-eight hours. To support the French effort, the British Expeditionary Force planned a push in the Vimy-Arras sector of the front. Scheduled to start a week earlier, it was hoped that the British attack would draw troops away from Nivelles front. Led by Field Marshall Douglas Haig, the BEF began making elaborate preparations for the assault. On the other side of the trenches, General Erich Ludendorff prepared for the expected Allied attacks by changing German defensive doctrine. Outlined in Principles of Command for Defensive Battle and  Principles of Field Fortification, both of which appeared around the beginning of the year, this new approach saw a radical shift in German defensive philosophy. Having learned from German losses at Verdun the previous December, Ludendorff instituted a policy of elastic defense which called for the front lines to be held in minimum strength with counterattack divisions kept close at hand in the rear to seal off any breaches. On the Vimy-Arras front, the German trenches were held by General Ludwig von Falkenhausens Sixth Army and General Georg von der Marwitzs Second Army. Battle of Arras:  The British Plan For the offensive, Haig intended on attacking with General Henry Hornes 1st Army in the north, General Edmund Allenbys Third Army in the center, and General Hubert Goughs Fifth Army in the south. Rather than firing on the entire front as in the past, the preliminary bombardment would be focused on a relatively narrow twenty-four mile section and would last over a full week. Also, the offensive would utilize a vast network of underground chambers and tunnels that had been under construction since October 1916. Taking advantage of the regions chalky soil, engineering units had begun excavating an elaborate set of tunnels as well as connected several existing underground quarries. These would allow troops to approach the German lines underground as well as the placement of mines. When completed, the tunnel system allowed for the concealment of 24,000 men and included supply and medical facilities. To support the infantry advance, BEF artillery planners improved the system of creeping barrages and developed innovative methods for improving counter-battery fire to suppress German guns. On March 20, the preliminary bombardment of Vimy Ridge commenced. Long a strongpoint in the German lines, the French had bloodily assaulted the ridge with no success in 1915. During the bombardment, British guns fired over 2,689,000 shells. Battle of Arras:  Moving Forward On April 9, after a days delay, the assault moved forward. Advancing in sleet and snow, British troops slowly moved behind their creeping barrage towards the German lines. At Vimy Ridge, General Julian Byngs Canadian Corps achieved stunning success and quickly took their objectives. The most carefully planned component of the offensive, the Canadians made liberal use of machine guns and after pushing through the enemy defenses reached the crest of the ridge around 1:00 PM. From this position, the Canadian troops were able to see down into the German rear area on the plain of Douai. A breakthrough may have been achieved, however the attack plan called for a two-hour pause once objectives had been taken and darkness prevented the advance from continuing. In the center, British troops attacked east from Arras with the goal of taking the Monchyriegel trench between Wancourt and Feuchy. A key section of the German defenses in the area, parts of the Monchyriegel were taken on April 9, however it took several more days to completely clear the Germans from the trench system. British success on the first day was significantly aided by von Falkenhausens failure to employ Ludendorffs new defensive scheme. Sixth Armys reserve divisions were stationed fifteen miles behind the lines, preventing them from rapidly advancing to block British penetrations. Battle of Arras:  Consolidating the Gains By the second day, German reserves were beginning to appear and slowed British progress. On April 11, a two-division attack was launched against Bullecourt with the goal of widening the offensive on the British right. Moving forward the 62nd Division and Australian 4th Division were repulsed with heavy casualties. After Bullecourt, a pause in the fighting occurred as both sides rushed in reinforcements and built infrastructure to support the troops at the front. Over the first few days, the British had made dramatic gains including the capture of Vimy Ridge and advanced over three miles in some areas. By April 15, the Germans had reinforced their lines across the Vimy-Arras sector and were prepared to launch counterattacks. The first of these came at Lagnicourt where they succeeded in taking the village before being compelled to retreat by the determined Australian 1st Division. Fighting resumed in earnest on April 23, with the British pushing east of Arras in an attempt to keep the initiative. As the battle continued, it turned into a grinding war of attrition as the Germans had brought reserves forward in all sectors and had strengthened their defenses. Though losses were increasing rapidly, Haig was pressured to keep the attack going as Nivelles offensive (begun April 16) was failing badly. On April 28-29, British and Canadian forces fought a bitter battle at Arleux in an attempt to secure the southeast flank of Vimy Ridge. While this objective was attained, casualties were high. On May 3, twin attacks were launched along the Scarpe River in the center and Bullecourt in the south. While both made small gains, losses led to the cancellation of both assaults on May 4 and 17 respectively. While fighting continued for a few more days, the offensive officially ended on May 23. Battle of Arras: Aftermath In the fighting around Arras, the British suffered 158,660 casualties while the Germans incurred between 130,000 to 160,000. The Battle of Arras is generally considered a British victory due to the capture of Vimy Ridge and other territorial gains, however, it did little to alter the strategic situation on the Western Front. Following the battle, the Germans built new defensive positions and a stalemate resumed. The gains made by the British on the first day were astounding by Western Front standards, but an inability to swiftly follow up prevented a decisive breakthrough. Despite this, the Battle of Arras taught the British key lessons regarding the coordination of infantry, artillery, and tanks which would be put to good use during the fighting in 1918. Selected Sources First World War I: Battle of Vimy Ridge 1914-1918: 1917 Arras Offensive History of War: Second Battle of Arras

Analysis Of Sir Gawain And The Green Knight - 955 Words

Symbolism is a literary technique used in the classic medieval poem Sir Gawain and the Green Knight that is used to form a more captivating story and construct a deeper meaning to the plot. The color green certainly is a prominent color in the poem, especially with the Green Knight, who is literally green from head to toe. The Green Knight makes quite the entrance on his horse as he rides into Camelot disrupting King Arthur and his knight’s New Year’s Feast. The Green Knight has come to find out if the Knights of the Round Table are as loyal and honest as he has heard. The importance of the knight’s unusual color is obscure at first, but the significance of the color unravels the true meaning behind the peculiar knight. When Gawain accepts the Green Knight’s challenge, he begins a metaphorical journey that incorporates the traits that the color green symbolizes: ambition, growth and harmony. Sir Gawain accepts the challenge from the Green Knight when no ot her knight would step up. King Arthur originally offers to face the knight but Sir Gawain objects and says his life is much less significant than the king’s, therefore, Sir Gawain will risk his life. Even though Sir Gawain admits he may be the weakest knight, it is apparent that he is now seen as the bravest knight by taking the place of the king (Raffel 354-357). Sir Gawain certainly has a reputation to uphold and he takes this opportunity to show himself worthy of King Arthur’s knight. He appears to be fearless andShow MoreRelatedAn Analysis Of Sir Gawain And The Green Knight Essay2387 Words   |  10 Pagesthe fourteenth century poem, Sir Gawain and the Green Knight. The poem opens with allusions to Greek and Roman history and eventually sets the story on Christmas in Camelot with King Arthur and his knights of the round table. Gawain, King Arthur’s nephew and a knight in Sir Gawain and the Green Knight, faces trials and temptations that one would typically expect from a knight of the round table. Through careful and juxtaposed analysis of Sir Gawain and the Green Knight and articles by reputable authorsRead MoreEssay Analysis of Sir Gawain and the Green Knight1050 Words   |  5 PagesAnalysis of Sir Gawain and the Green Knight In Sir Gawain and the Green Knight, after Gawain ventures â€Å"into a forest fastness, fearsome and wild† (Norton, 311), he prays that he will be able to find â€Å"harborage† on Christmas Eve (Norton, 312). It is the middle of winter, and Gawain has been traveling in search of the Green Knight whose head he has cut off. After he prays and signs himself three times, Gawain finds a magical castle in the midst of a winter forest. He rides to the castle and is grantedRead More A Character Analysis of Sir Gawain as Presented In Sir Gawain and The Green Knight1426 Words   |  6 PagesA Character Analysis of Sir Gawain as Presented In Sir Gawain and The Green Knight In Sir Gawain and The Green Knight, the character of Sir Gawain is skillfully brought to life by the unknown author. Through the eyes of numerous characters in the poem, we see Gawain as a noble knight who is the epitome of chivalry; he is loyal, honest and above all, courteous. As the story progresses, Gawain is subjected to a number of tests of character, some known and some unknown. These tests tell us a greatRead MoreAnalysis Of Sir Gawain And The Green Knight940 Words   |  4 Pages In Sir Gawain and the Green Knight, the men and women appear to have different roles in the society. The men attempt to live a more noble life while emasculating the power of the women. Throughout the poem, women display hints of their potential through manipulation and trickery, traits that are uneasily recognized by men as growing power. Morgan la Fay manipulates the Lord Bercilak to assume the role of the Green Knight, and she uses him for revenge against Queen Guenevere. She engineered a planRead MoreAnalysis Of Sir Gawain And The Green Knight1054 Words   |  5 PagesIn his book The Discarded Image C.S. Lewis states that â€Å"the Middle Ages depended predominantly on books†¦reading was one way of the total culture.† To illustrate, imagine a young heroic knight, holding his sword in one hand and his shield in another. Standing in confidence, with a determined look upon his face before confronting his next challenge. Bravery is found in many interesting stories throughout the medieval ages. It is defined by Oxford Dictionaries as â€Å"courageous behavior or character† (OxfordRead MoreAnalysis Of Sir Gawain And The Green Knight846 Words   |  4 PagesAnd Sir Gawain and the Green Knight is not an exception to the rule. The poem uses imagery, juxtaposition of scenes, and the action of the chara cters to present the numerous themes to the reader and the presentation is done throughout the work. In Sir Gawain and the Green Knight, the idea that in the world, there are man-made and natural rules that one must follow but in times, the two rules come in conflict with each other. By analyzing the two games played by Sir Gawain and the Green Knight, theRead MoreAnalysis Of Sir Gawain And The Green Knight1199 Words   |  5 Pagesfrequently depicted as a knight in shining armor, an image that originates from age-old literature such as the fourteenth-century Sir Gawain and the Green Knight. In such literary works, the heroic knight has several virtuosic character traits: friendship, chastity, generosity, courtesy, and piety; however, he must also endure a quest in which his virtues are tested. In Sir Gawain and the Green Knight, three obstacles challenge the hero Gawain’s morals, including the Green Knight, the seductress, andRead MoreAnalysis of Sir Gawain and the Green K night866 Words   |  3 Pagesâ€Å"Sir Gawain and the Green Knight† is the classic tale of a knight of the round table who takes up the challenge of the mysterious Green Knight. The poem begins with the Green Knight’s sudden arrival and his declaration of his proposition: a knight may strike him, and then a year and one day from then he will return the blow. This tale is most well-known for dealing with the themes of a knight’s code of chivalry, loyalty, resisting temptation, and keeping one’s word. While the whole poem is full ofRead MoreAnalysis Of Sir Gawain And The Green Knight1374 Words   |  6 PagesThe language of symbols plays a major role in medieval poetry â€Å"Sir Gawain and the Green Knight† is no exception. The use of symbolism gives a writer the ability to draw important connections between items in their story and the audience. The poet behind â€Å"Sir Gawain and the Green Knight† gives the reader a detailed description of the pentagram, his most important symbol, in order to form the key understanding of this poem. The narrator compares knightly ideals such as integrity, focus, and strengthRead More Sir Gawain and the Green Knight: An Analysis of Parallel Scenes636 Words   |  3 PagesSir Gawain and the Green Knight: An Analysis of Parallel Scenes The anonymous author of Sir Gawain and the Green Knight was supposedly the first to have originated the alternation of temptation and hunting scenes, which both contribute importantly to the effectiveness of the poem (Benson 57). The two narratives are obviously meant to be read as complementary. Therefore, the parallel juxtaposition of seemingly unrelated episodes is the basic characteristic of the narrative. The narrative

Nobody Knows What Will Be New For Gamers â€Myassignmenthelp.Com

Question: Discuss About The Nobody Knows What Will Be New For Gamers? Answer: Introduction Game console industry has a prominent place in the market. This market is very impulsive as nobody knows what will be new for the gamers. There are no of companies which are very lovable for the game lovers. Microsoft which makes Xbox, Sonys product play station and Nintendos Wii are the famous examples. Companys main focus is on the buyers which seek for the technological media and entertainment (Voida Greenberg, 2011). The personal computers makers are being completed by the Xbox industries and other multimedia producers. Purpose Game console industries have created its own technical world which is a matter of attraction for the gaming costumers. As the population is growing day by day, more and more people are in the society who seeks for the entertainment; people do have free time which they find quite boring (Voida Greenberg, 2011). The technology industry is almost un limited because one can't even imagine that what is the next in the industries and also when it comes to the gaming industries it is really adorable we are not any having such technologies which are virtual but also it a love for the persons who spend more time with gaming consoles (Sarabia-Sanchez, 2005). The speed power and memory are continuously changing in every 18 months with a constant price. The meaning of this is that in every 18 months the gaming console market changes its products. It has been predicted that the gaming console industry will face a sharp decline by 13%; it was predicted by the Technavios research analyst. Since the gaming industries are facing different challenges, shifting of the gaming experience from the console based games to the two online gaming, mobile gaming, and other gaming platforms. This shift is due to the fitting of the video games into personal computers and popularity of smart phones (Sarabia-Sanchez, 2005).With experience in developing the new gaming products with ability to create gaming good gaming experience, advance technology, and low-cost effect the gaming console markets most, good markets provide the way best chance for teamwork and expansion for this industries (Voida Greenberg, 2011) Situation of purchasing High technology is used in the console with there high specification nad use of new technology, so it considerd as the masterpiece of technology. Wherever the Playstation 3 is available in two modules one is it has 20 GB hard disk drive (HDD), second is primium with 60 GB HDD. The common thing in both the version is 60 GB HDD.Blu-Ray Disc for High Definition movies, the Cell chip, Giga-bit Ethernet for high speed Internet-connection, and an HDMI connection for optimum output on HDT (Voida Greenberg, 2011). Premium edition ahs some more features such as memory storage devices (Memory stick, SD) and Wireless connectivity. Despite all the challenges in the industries the gaming console industries is continuously trying to increase the features in its gaming console (Sarabia-Sanchez, 2005). Target markets The video entainment market is incresing day by day, it had grown 4 percent whithin the period of two years. All of them are facing very tough comptition in the market many subsitutes for the console have been grown (Sarabia-Sanchez, 2005). The market in early times for games was in the shopping arcade, which there increases the games and those games could be played in public places by a paying small fee. Considering the huge demands of the gaming market, many companies started to push the effort to get better products and to grasp the largest portions of the market such as Play Station, X Box which are the products of some of the great companies like Microsoft and sony. The costumers are divided into different segments they are the main source for the entertainment industries which are 36% (Sarabia-Sanchez, 2005). The companies, mainly focus on the group which seeks the consol gaming only way for the entertainment. And this happened because organizers of the manufacturing industries unstated about the needs and demands that people that what they require which is most suitable for them. They not only accomplish them, but also they create a product that helps to create a need for the costumers (Carrigan Attalla, 2001). The Cultural distinction, the demand of the people the company has to satisfy the Customer in any way possible. The game establishment has slowed down during the year passed due to the recession. This may for the time being slow down the growth of the industry as costumers are worried about their spending. Although there may be no good funding available, a set of games is still being created because development a game is not as much difficult as we think (Carrigan Attalla, 2001). A prominent company Apple has created a scheme so that anybody can develop a game and he or she can upload his developed game into to the apple app store and can earn money from it. This encourages many of self-governing game developers to create new games every time wh en they start to the development of the game. Astonishingly, these autonomous game developers are giving up a tough competition for big companies such as Nintendo, Because Apple releases irresistible product of game more than more than 9,000 at this summit and since each of these game price significantly less than those which are produced by Nintendo, furthered more the Sony is concentrated on the costumer loyally (Yap Yazdanifard, 2014). The internet is the solution for these "gamers makers achievement in the novel age of gaming industries as most consoles now bear online trait to allocate video games from side to side on the internet that is open to free creators (Heng, 2009).P23 involves the consumers who required the new high technology. The gaming industry is a boom as an increase in the number of users for the games are involved in the different mobile, video console, and online internet games (Heng, 2009). Today the online games are located to the preferred canal for gamers who play as online gamers which enable players to play anywhere and anytime with whom they like to play with. Customer check is always a minor alarm for studios because the continued development of the field, plan, and the start of a game are the one pouring up the numbers of the games in the market (Heng, 2009). As an outcome, in conditions of customer hold, gamers are regularly disappointed by some issues. Their elevated prospect is not met as makers are the unmoving view of the cast list of the product even though the required always for customer sustain and gamers dont have the endurance to stay when a matter comes (Yap Yazdanifard, 2014). Factor that affects the decision making of costumer Consumers behaviour is a physiological procedure and is related to the emotions of the consumer. In this process the consumer starts with whether the need product or not, and then find a method or a medium of solving these needs, makes purchase decisions like preparation, whether he would buy product or not buy a certain product, and then confirm the Information, notes down a preparation and then outfit theplan of making the pay for certain products. It has become more and more difficult for game makers to produce and maintain product faithfulness; client support is the chance investment in the possible level thats making up in the gaming business (Li, 2016). Moving the completion of customer support is necessary. In gaming business equation it should not be forgotten that satisfaction is connected to revenue giving behaviors of the industry, including the chance of the player to buy a game online or offline. A rising player base requires pleased players who are probable to advocate the game to other future players (Li, 2016). Customer support will give you more concurrent connections with players which are another conduit for getting precious and opportune and feedback on your product. Shown that you really get your viewers and value their purchaser experience which preferably will relocate into brand devotion uphill of millions of subscribers were paying less fee a month to play the online game (Li, 2016). Group Influence Group Influence can also affect the plan or decision made by the costumer, groups are family members, age group, immediate relatives and the minor influential group consisting of neighbours and associates are seen have a better influence on the purchasing decisions of a buyer. And since the gaming world has established itself teeter at the border of a financial precipice. In the first eight months of this year, retail sales of video games plummet 20 percent in throughout the world. That followed a dreary presentation in past years whensales fell 20 percent (Grewal, Cline Davies, 2003). An analysis ofthe condition of the markets this year said it was likely that it would be the most horrible year for trade game console software and hardware sale (Grewal, Cline Davies, 2003). The stressed economy has surely been an issue in the turn down, particularly bearing in mind that young men long a centre spectators for games were it strike so rigid throughout the recession. Another growth wil l sound recognizable to anybody who once had a pleasing evidence collection the democrats, troublesome effect of less costly digital downloads has distorted the commerce replica (Li, 2016). Purchasing power: Consumer behaviour is influenced by the Purchasing power of any consumer. The consumers firstly see the purchasing ability on them before making a decision to buy any products or services v. The product can or cant be excellent, but if it fails to meet the buyers buying ability, it will have a towering impact on it its sales. Segmenting customers on their retail capability would help in formative eligible customers to attain the better result. Marketing Campaigns The commercial plays a better role in affecting the purchasing decisions by customers. They are believed to bring about a huge shift in marketplace shares of the spirited industry by affecting the purchasing decisions of customers (O'Brien Ahmed, 2015). Economic Conditions Customer expenditure decisions are to be very much affected by the financial situation customary in the marketplace (O'Brien Ahmed, 2015). This holds accuracy, particularly for purchases houses and different family appliances. Culture is a very important and multifaceted faith of human behaviour which includes the different aspects of human society, the deeds of the culture, its values in society and ethnicity (O'Brien Ahmed, 2015). Culture is examined as it is a very important factor that effect of the buyers conduct. The life cycle of the product include the four variant stages The customer is known to the ultimate user of the product and the services which are being available in the marketplace. Purchasing decision of the end user and the customer behaviour largely impacts the market strategies according to the consumer needs (O'Brien Ahmed, 2015). The decision making of the consumer depends on certain factors which are the product requirement, decision regarding the product purchasing, valuation of the substitutes for the merchandise, research related to information, recognition of the issue, evaluation and purchase associated properly before the purchase (Gamson, 2013). In the first stage, there is a slow increase in the growth of the product sale as the introduction of the product in the market. In certain countries game console, PS 3 is located already in the central point of the stage, for the reason that several game-console fans and lovers ordered the game PS 3 in progress for becoming the primary consumer for the game (Gamson, 2013). The second stage of the product life cycle is the growth stage; during this period, the acceptance of the product in the market is recognizable and the quantity of the units related to the sales increases (Bhander et. al, 2003). Primary user account about the merchandise positively and other customers are fetching inquisitive. The third stage is the maturity stage, as in this stage the growth of the sales slowdown as the product achieves the acceptance by nearly everyone buyers (Bhander et. al, 2003). In the fourth stage of decline, the majority of the probable buyers already have the product and therewith a number of sale decreases (Bhander et. al, 2003). Diverse promotion strategies are essential for every stage of the product life-cycle. At the time of the purchase of the product with the availability of certain different choices, many decisions are also to be taken related to the purchasing of the product. Such huge selections of the products and the given exceptional character of the product which may or may not be at variance with additional products, this lead the decision of the consumer to be planned out carefully (Bhander et. al, 2003). And such a concept of the decision making in the purchase of the product is known as the Consumer Decision-Making process The factor influencing the decision making process of the consumer is the inputs related to the marketing controls. The youngsters encompass the huge market of the products related to the gaming console of the different consumer brands. Accordingly, the enormous budgets related to the marketing are targeted for the group (Mihart, 2012). This was also evidenced in one of the USA facts where it is noticed that the expenditure of the advertisement for the targeted teenager's category has resulted in growth US$2 billion in 2000 from the US$100 million in 1990 (Mihart, 2012). Product - The gaming console appeal is majorly focused and also seen majorly in the male teenager market (Mihart, 2012). Consequently, the feature of games 'shoot 'em up' and soaring action such as in God of War' and 'Crisis Zone', that fulfils the customer's motivational needs (Mihart, 2012). Company Sony has in recent times rationalized the 'fun' factor of the gaming console product with the addition of the motion sensor controllers. Additionally the gaming console offers the consumers with the highly developed audio and visuals as compared to the other console game (Mihart, 2012). Price Price strategy of the company is also to constantly adopt an antagonistic strategy of the price discounting on the gaming console product. The adolescent market, which is targeted by the gaming console is been actively seen to seek the value related to the money (Huang Kuo, 2012). Place Nowadays the youngsters as a result of the increased e- commerce strategies, research and purchase the products online. Online searching gives them the easy accessibility of the products at their finger tips (Kanagal, 2016). Teenagers are now becoming customers at the earlier stages as compared to the older generations and are concerned to get the best worth for wealth for any precise purchase that was attaining the best transaction or worth with respect to a precise buy (Kirriemuir, 2000). For some young people, this was expenditure the least total of money for a buy. Adolescent customers are always kept looking for various online sources of news/information before they buy anything (Kanagal, 2016). Still, if they buy nothing from the segment of online, they more often than not gather information from the internet segment of online before going to shop anything in from the substantial stores. Sony sells its famous and well known PlayStation software and hardware online from i ts individual website plus from the specialist online shops like the Play.com and Amazon (Kanagal, 2016). However, the uppermost quantity of their sales at a halt come from vend shops such as Tesco, Comet, and Game. Promotion - The advertising mix, mainly, promotion, has a thoughtful effect on customer behaviour. The lesser aged/younger customers in Sony PlayStation's objective addressees have full-grown up in the 'digital age' plus their use of advertising messages has grown-up with the amplified assortment of the media accessible to them at all times (Grewal, Cline Davies, 2003). the study has revealed that this collection, by and large, finds conventional media such as radio and newspapers to be mainly irrelevant. It, in addition, finds that, though they watch a too much of the TV this is lessening due to the accessibility of more discriminating ways of considering their preferred shows like watching them online (Kirriemuir, 2000). Young persons are distant more probable to be prejudiced in their purchase behaviour from first to last what they are open to the elements of online. Though, they do not like disturbing publicity aimed at them during these advertising media (Heng, 2009). In their study newspaper 'Theories of the Attitude Change' (1992) Unnava, Petty and Strathman, consider that publicity does certainly influence client behaviour (Chatzidakis Mitussis, 2007). It achieves this by altering the way that the present customer beliefs are evaluated. The similar authors have formed an ELM which stands for the Elaboration Likelihood Model of influence which suggests that, if their attitude is transformed by publicity these change in is probable to persist going presumptuous (Chatzidakis Mitussis, 2007). Hence, publicity clearly has a main role to participate in altering and to consolidate the previously held attitude to manufactured goods such as Play station and also perhaps generating faithfulness to the Sony product in the longer expression (Apisitwasana,et.al, 2017). The similar investigation also proposes clients who find publicity messages 'relevant' will squander longer dispensation that communication that, in turn, can ground change in approach and actions (Chatzidakis Mitussis, 2007). PlayStation publicity typically emphasises the technological merits of a depress. The commercials exhibit scenes from sports competitions which show the advanced merits and are extremely pertinent to the adolescent buyer of the PlayStation. The well organised and worldwide known company Sony also has definitely established its clutch of the require for notice in its marketing performance (Grewal, Cline Davies, 2003). Its publicity for the PlayStation has commonly featured arresting imagery which has over and over again sparked an argument. In adding up to this, Sony now use the online technique as the forefront of the PlayStation promotional scheme Brand character and status - Young persons are bombarded with advertising communications about the significance of brand and representation, to a greater extent, here it has strongly prejudiced their purchasing actions and also has the way in which they meet people with the adults and with their aristocracy, refer the child psychologist Allen Kanner in the year 2004 (Wilson, 2017). PlayStation and Sony both have a sturdy brand name in the open trade marketplace Recommendation: Each and every contact aim between the product and the customer, from publicity to point of acquiring, when performing synergistically, has the possible to set up a common sense of a belong to the customer. This may outcome in reiterate buy and the enterprise of an association between the maker and the customer. Gaming console to focus on the better consumer environment which may create the positive area of sales as the youngsters love to conform such things to their references and exert a lot of involvement in the decision making process related to such areas of purchasing such as a game console. Summary: Hence, the gaming console market is extremely precious and spirited. The console brand that costume buys is powerfully prejudiced by both mental and advertising factor and also by the customer surroundings. The marketing activities related to the gaming console play a vital role on the certain physiological needs of the consumer for gaining the consumer attention and influencing the decision of purchase. References Apisitwasana, N., Perngparn, U., Cottler, L. (2017). Gaming Addiction Situation among Elementary School Students in Bangkok, Thailand.Indian Journal Of Public Health Research Development,8(2), 8. https://dx.doi.org/10.5958/0976-5506.2017.00073.0 Bhander, G., Hauschild, M., McAloone, T. (2003). Implementing life cycle assessment in product development.Environmental Progress,22(4), 255-267. https://dx.doi.org/10.1002/ep.670220414 Carrigan, M., Attalla, A. (2001). The myth of the ethical consumer do ethics matter in purchase behaviour?.Journal Of Consumer Marketing,18(7), 560-578. https://dx.doi.org/10.1108/07363760110410263 Chatzidakis, A., Mitussis, D. (2007). Computer ethics and consumer ethics: the impact of the internet on consumers' ethical decision-making process.Journal Of Consumer Behaviour,6(5), 305-320. https://dx.doi.org/10.1002/cb.223 Gamson, W. (2013). Games Throughout the Life Cycle.Simulation Gaming,44(5), 609-623. https://dx.doi.org/10.1177/1046878113503301 Grewal, R., Cline, T., Davies, A. (2003). Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process.Journal Of Consumer Psychology,13(3), 187-197. https://dx.doi.org/10.1207/s15327663jcp1303_01 Heng, S. (2009). A Serious Business with Plenty to Play for: The PC, Console and Mobile Gaming Sector.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.1463321 Huang, Y., Kuo, F. (2012). How impulsivity affects consumer decision-making in e-commerce.Electronic Commerce Research And Applications,11(6), 582-590. https://dx.doi.org/10.1016/j.elerap.2012.09.004 Kanagal, N. (2016). An Extended Model of Behavioural Process in Consumer Decision Making.International Journal Of Marketing Studies,8(4), 87. https://dx.doi.org/10.5539/ijms.v8n4p87 Kirriemuir, J. (2000). The console market.Virtual Reality,5(4), 236-244. https://dx.doi.org/10.1007/bf01408522 Li, K. (2016). How Language Affects Decision-Making in Social Interactions and Decision Biases?.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.2751041 Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision Making Process.International Journal Of Marketing Studies,4(2). https://dx.doi.org/10.5539/ijms.v4n2p121 O'Brien, M., Ahmed, A. (2015). Threat affects risk preferences in movement decision making.Frontiers In Behavioral Neuroscience,9. https://dx.doi.org/10.3389/fnbeh.2015.00150 Sarabia-Sanchez, F. (2005). Consumer attitudes towards the future and some purchase patterns.Journal Of Consumer Behaviour,4(6), 407-419. https://dx.doi.org/10.1002/cb.27 Voida, A., Greenberg, S. (2011). Console gaming across generations: exploring intergenerational interactions in collocated console gaming.Universal Access In The Information Society,11(1), 45-56. https://dx.doi.org/10.1007/s10209-011-0232-1 Wilson, R. (2017). Target Corporation: Maintaining Relevance in the 21st Century Gaming Market.Kellogg School Of Management Cases,1(1), 1-25. https://dx.doi.org/10.1108/case.kellogg.2016.000332 Yap, C., Yazdanifard, R. (2014). How Consumer Decision Making Process Differ From Youngster to Older Consumer Generation.Journal Of Research In Marketing,2(2), 151. https://dx.doi.org/10.17722/jorm.v2i2.54

Sadomasochism A Form Of Deviance Essays - Psychiatric Diagnosis

Sadomasochism: A Form Of Deviance SADOMASOCHISM: A Form Of Deviance Sadomasochism is a sexually deviant behavior that is practiced by many people within todays society. It is the combination of two paraphilias, sadism and masochism, which are usually always linked together. An occasional mild or light form of sadomasochism (or Ss sexuality, that is when he or she is considered deviant. Unlike other paraphilias, sadomasochism includes a large population of women as well as men. They are nearly equally balanced in number. A paraphilia known as masochism is characterized by the desire or need to inflict pain and or humiliation, so that sexual arousal and fulfillment may be achieved. The term masochism refers to an Austrian historian and author, Leopold von Sacher-Masoch (1836-1895), who wrote various stories of male submissiveness. These stories consisted of men who received sexual pleasure by having their female partners inflict pain upon them (Ernulf&Innala, p635). A masochist may receive sexual gratification from several different types of pain and or humiliation. Some of these types may include being spanked, being whipped, being made to perform humiliating acts, being rudely insulted, being blindfolded, being disciplined, and being restrained (Rathus, Nevid, where discipline refers to psychological restraining, such as control, training, and nonphysical punishment (Ernulfs hands to choke their partner once consent is given. This practice is dangerous and can possibly even result in a tragic death (Rathus, Nevid, &Fichner-Rathus, p545-546). Masochisms counterpart, sadism, is the complete opposite for many reasons. Sadism is a parphilia, which is characterized by the association of sexual satisfaction with the infliction of pain or humiliation onto others. The term sadism refers to a French author and philosopher, Marquis de Sade (17401814). Marquis de Sade wrote stories of people who became sexually aroused by inflicting pain or humiliation on others. Some of his best known works are Justine (published in 1791) and Juliette (published in 1797). A sadist receives sexual gratification by role-playing. They usually play the authority figure who inflicts pain, humiliates, disciplines, and plays master to another person (Ernulf&Innala, p637). Most sadists hurt and humiliate willing partners who are usually masochists. A small minority of sadists may even attempt to stalk and attack their unwilling victims. This is a very dangerous and harmful to its participants. In fact, Sigmund Freud wrote extensively on sadism. In his res earch, he recognized its existence in the individual and tried to explain it and understand it further. The sexuality of most men, shows an admixture of aggression, of a desire to subdue, the biological significance of which lies in the necessity for overcoming the resistance of the sexual object by actions other than mere courting. Sadism would correspond to an aggressive component of the sexual instinct, which has become independent and exaggerated and has been brought to the foreground by displacement (Freud, p569). Through his works, it is shown that the average person may have sadist tendencies in him, but more often than not it is not a dominating aspect of his personality. When we combine sadism and masochism together, we arrive with the term sadomasochism (more commonly called S&M). S&M is a mutually gratifying sexual interaction between consenting sex partners, in which sexual arousal is associated with the inflicting and receiving of pain or humiliation (Rathus, Nevid, &Fichner-Rathus, p546). Most participants in sadomasochism usually participate on both sides of the spectrum. They often switch roles at different times during certain rituals. Usually, the person who is in a submissive role will play in that role for the remainder of the ritual. Then for the next ritual, he or she might

Fate and Suffering in Of Mice and Men Essays

Fate and Suffering in Of Mice and Men Essays Fate and Suffering in Of Mice and Men Paper Fate and Suffering in Of Mice and Men Paper Essay Topic: Of Mice and Men In the novel Of Mice and Men, John Steinbeck illustrates that even with perseverance, fate is inevitable and will destroy hope and whatever plans are made, resulting in suffering. One aspect of fate is that it is inevitable, and man fails to control it with planning, seen when George, Lennie and Candy are in the bunkhouse, waiting to hear the sound of a gunshot signaling the death of Candy’s dog. â€Å"Almost automatically George shuffled the cards and laid out his solitaire hand. He used a deliberate, thoughtful, slowness. Lennie reached for a face card and studied it, then turned it upside down and studied it. ‘Both ends the same,’ he said. ‘George, why is it both ends the same?’†(Steinbeck 55). Comparable to the futile struggle against the Dust Bowl, Steinbeck displays powerlessness with the cards. The design of the cards is symbolic of fate, which has ultimate control and no matter the situation, or how one selects t o handle it, that same result of suffering will persist. It always â€Å"ends the same†. The laying down of cards is a metaphor for making plans, so no matter how George plans with a â€Å"deliberate, thoughtful, slowness†, the outcome of fate is always the same. George is â€Å"automatically† drawn to shuffle the cards, revealing human nature to take control of one’s future. When faced with the threat of losing control, one will â€Å"shuffle the cards† and set up to find control, much like how shuffling of cards sets up the game of solitaire. Humanity has this optimism that control is possible, and chooses to believe that putting in an effort will result in a better outcome. Steinbeck applies irony here in that men try to take control by â€Å"shuffling cards† so that they can beginning planning for the game ahead, but at this point their fates have already been determined, in fact, by the shuffling. Foreshadowing the death of Candy’s dog, the cards depict the idea that while man may have a slight deterrent on :

Philosophy Ethic - Nicomachean Ethics by Aristotle Essay

Philosophy Ethic - Nicomachean Ethics by Aristotle - Essay Example This goes so far as to pinpoint the own weaknesses of the number of proposals indicated within the text itself. But what it contains and what it reflects speak highly of the way we live. He purposely sought to eliminate highly imbued ideals which are rather unfeasible to one that is attainable. This reverberates through the ages which stills makes through what Aristotle said centuries ago to the way we live in this day and age. â€Å"What then is the good of each? Surely that for whose sake everything else is done. In Medicine this is health, in strategy victory, in architecture a house, in any other sphere something else, and in every action and pursuit the end; for it is for the sake of this that all men do whatever else they do. Therefore, if there is an end for all that we do, this will be the good achievable by action, and if there are more than one, this will be the goods achievable by action† (Aristotle, Nichomachean Ethics, I-1). This he expounds further upon by giving the two kinds of virtue, being intellectual and moral or simply ethics and habit including the modes by which they are acquired. This is the movement from potentiality to habit. Arguably, this discourse gives the hold of truth for which it was based upon logical value formation. It may not always be something that is easily perceived upon as a digested quality of human action but it is upon contemplation the very essence of th e fundamentals of our existence. Thus, the understanding of every action is set down as for the creation of happiness which is in contemplation with virtue formed by habit. Many conflicts arise from this as case to case scenarios would yield it true to it fullest extent. Let’s say for example that there is a boy, let’s call him John for consistency, who was raised to a family with close ties. That while growing up and to the present point he had

China Is an Example of the East Asian Capitalist Developmental State Essay

China Is an Example of the East Asian Capitalist Developmental State - Essay Example This essay declares that to begin with the Chinese capitalist developmental state policy makers do not trust the markets to self-regulate themselves thus the government will intervene when need to set the direction in a desired manner through the implementation of industry policies or adjustment of interest and exchange rates. The Chinese government has avoided the extensive welfare programs that are rampant in Western economies (Jensen and Weston, 2006). Rather, the firms develop a bond with their employees through engaging them and motivating them as well as increasing their value within a firm. This paper makes a conclusion that the economic situation in Chinese capitalist developmental state tends to favour industry over the service sector as well as investment activities over local consumption to drive its growth. In a nutshell, China is a capitalist economy that has taken a different approach to solving the inherent issues in a bid to spur its economic growth. With the numerous challenges and economic risks that are facing Western economies it is evident that soon with the threat of China being a global economic giant they are going to resort to restrictions as a technique to mitigate financial risks. It is worth noting that China is indeed a capitalist developmental state since all its economic policies are formulated with a close guard and control by the state. The state can arbitrary intervene to solve any economic situation that it deems to be crucial to the overall benefit of China as a nation.

As sophocles observes in antigone Essay Example for Free

As sophocles observes in antigone Essay 4. Awareness (Greenleaf, 2002): Able servant-leaders are usually sharply awake and reasonably disturbed from integrated holistic perspectives, yet with inner serenity (Greenleaf, 2002). Habit 1 (of 7 or of 8), Being Proactive or the concept of Inside-Out, that any significant type of change in the would-be-leader must first come from within himself (Covey, 1900). 5. Persuasion (Greenleaf, 2002): Servant-leaders rely primarily on persuasion and on convincing even by way of group-building consensus, rather than through coercion or force based on the traditional authoritarian model (Greenleaf, 2002). While Gardner insists that: â€Å"Leadership is the process of persuasion or example by which an individual (or leadership team) induces a group to pursue objectives held by the leader or shared by the leader and his or her followers† (Gardner, 1990). Yukl emphatically stressed, in that: â€Å"influence is the essence of leadership† (Yukl, 2001). 6. Conceptualization (Greenleaf, 2002): Servant-leaders perform a delicate balance between thinking out a problem and facing beyond day-to-day-focused-realities approach (Greenleaf, 2002). Habit 2 (of 7 or of 8), Beginning with the End in Mind, that the would-be-leader develops his own principled-center mission statement in life with long-term goals (Covey, 1900). 7. Foresight (Greenleaf, 2002): Intuitive servant-leaders understand the lessons from the past, the realities of the present, and the likely consequence of a decision for the future (Greenleaf, 2002). Characteristic 1, They Are Continually Learning, that the would-be-leader’s perception is more than enough honed by his self-initiated desire to know it all (Covey, 1992) and similar to Characteristic 6, They See Life As An Adventure (Covey, 1992). Alfred North Whitehead strongly suggested, in that: Every leader, to be effective, must simultaneously adhere to the symbols of change and revision and the symbols of tradition and stability (Warren Bennis, 1995). 8. Stewardship (Greenleaf, 2002): Servant-leaders merely act as stewards or â€Å"hold men and resources in trust† for the good of all or for society, emphasizing openness and persuasion (Greenleaf, 2002), likewise very similar to Stewardship Delegation (Covey, 1900). Habit 3 (of 7 or of 8), Put First Things First, that the would-be-leader’s effectiveness lies in making sure he balances his Production (P) with his building Production Capacity PC (Covey, 1900). Also, hence, according to Covey’s classification, Stewardship is under Habit 3 (Covey, 1900). 9. Commitment to the Growth of People (Greenleaf, 2002): Servant-leaders are seriously responsible and deeply committed to the growth and nurturing of each individual worker within the institution (Greenleaf, 2002). Characteristic 2, They Are Service-Oriented, that the would-be-leader/ servant-leader regards his work as a vocation or a way of life and not as a career (Covey, 1992). Characteristic 4, They Believe In Other People, that the would-be-leader is very hopeful for the beneficial potential capacity of everyone around him (Covey, 1992) though not quite far is Habit 8, It is about Finding Your Voice and Helping Others to Find Theirs (Covey, 2006). 10. Building Community (Greenleaf, 2002): Servant-leaders selflessly give themselves for building true communities among themselves who work within given institutions (Greenleaf, 2002). Characteristic 3, They Radiate Positive Energy, that the would-be-leader despite the â€Å"drudgery† of strengthening his institution, you could still find him cheerful, pleasant, happy; his attitude optimistic, positive, upbeat; and his spirit enthusiastic, hopeful, believing. Therefore, with the above, Covey concluded, in that: â€Å"A (good) habit can be defined as the intersection of knowledge, skill and desire† (Covey, 1900). Thus, with all of the above information, Sergeant Kidd’s dictum of soldiers learning to be good leaders from good leaders (Army, 1999) could now apply even to civilian employees or even ordinary civilians as more and more people are convinced through more and more pieces of literature pointing towards that thinning gray area between military and civilian leaderships. Political leadership is what John W. Gardner in his On Leadership, espoused in that: â€Å"Men and women of the greatest integrity, character, and courage should turn to public life as a natural duty and a natural outlet for their talents† (Gardner, 1990). While under business leadership falls all the works of Covey, Bennis, Goldsmith, and Yukl; however, noteworthy are those other works by Frances Hesselbein and Retired US Army General Eric Shinseki’s BE*KNOW*DO, Leadership the Army Way (Frances Hesselbein, 2004) and Jason Santamaria, Vincent Martino, and Eric Clemons’ The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization (Jason A. Santamaria, 2003) because they believe that the business world could benefit from their shared experiences of the military. While the civilian sector regularly and easily pirates top executives from one private company to another or among themselves, the military sector cannot do that but because the military must so promote within its own ranks is why military leadership development is that paramount according to Hesselbein and Shinseki (Frances Hesselbein, 2004). Santamaria, Martino, and Climons first laid down the premise that although business and war are entirely worlds apart, the same principles apply to them because they both thrive in very competitive environments. The authors gave 23 true-to-life civilian examples followed by explanations before proceeding to compare and contrast 23 parallel true-to-life military examples (Jason A. Santamaria, 2003). Like the non-original â€Å"Servant-Leader† Greenleaf with his 6th century BCE Tao Te Ching, the non-original â€Å"Maneuver Warfare† Santamaria has his more than 2,500 years ago genius and timelessness of Sun Tzus work The Art of War, especially in targeting critical vulnerabilities, surprise, focus, tempo (speed), and combined arms. The authors ask if they are really â€Å"natural or universal laws of warfare†; however, because the concepts are intuitive to the greatest strategists, generals, and CEOs, the authors have endeavored to transform such intuition into a systematic problem-solving approach that the rest of us can clearly grasp and then apply (Jason A. Santamaria, 2003). These authors interchangeably explained the 46 examples in detail the workings of the Marine Corps Way by compressing Maneuver Warfare through these not only 7, but 10 Guiding Principles which when implemented singly and shortly is very powerful, but all the more deadly when applied in subsets or as an integrated whole (Jason A. Santamaria, 2003). When these situationers are examined closely, potential businesses should achieve breakthrough results (Jason A. Santamaria, 2003). 1. Targeting Critical Vulnerabilities (Jason A.Santamaria, 2003): To attack and to swiftly take advantage of the competitor’s weaknesses after thoroughly studying both the allied leader’s group and the competitor’s situation (Jason A. Santamaria, 2003). 2. Boldness (Jason A. Santamaria, 2003): When occasion arises to grab that opportunity to carry out calculated risks which can secure breakthrough results (Jason A. Santamaria, 2003). 3. Surprise (Jason A. Santamaria, 2003): Using surreptitiousness, vagueness, and sham to confuse the competitors. And for them to outrightly disregard their knowledge of the allied leader’s group condition thereby prejudicing their capability to position well their assets against the allied leader’s group (Jason A. Santamaria, 2003). 4. Focus (Jason A. Santamaria, 2003): Clustering together the allied leader’s group materiel at decisive places and times to take advantage of important favorable conditions to meet the allied leader’s group needs and objectives (Jason A. Santamaria, 2003). 5. Decentralized Decision Making (Jason A. Santamaria, 2003): Designating responsible people for them to make their own judicious decisions nearest the action centers after they have timely and thoroughly assessed firsthand local information about the situation within the mission target area (Jason A. Santamaria, 2003). 6. Tempo (Jason A. Santamaria, 2003): Recognizing prospective breaks, deciding, and executing plans more swiftly than opponents for the allied leader’s group to grab the upper hand and relegate the enemy to always be on the defensive and always to be confused by the allied leader’s group concerted and coordinated actions against the enemy (Jason A.Santamaria, 2003). 7. Combined Arms (Jason A. Santamaria, 2003): Timing the allied leader’s group attack in such a way that his group’s people, vehicles, equipment with pre-planned sequencing become orchestrated as only one entity; whereas, if the allied leader’s group use them singly, the effect will not be as dramatic (Jason A. Santamaria, 2003). 8. Integration of Principles (Jason A. Santamaria, 2003): When measured individually, these concepts give the best results when implemented in subsets or all are treated collectively as only one whole (Jason A.Santamaria, 2003). 9. Reconnaissance Pull (Jason A. Santamaria, 2003): Reconnaissance pull is an illustration of implementing the concepts in subsets: the unintended reaction is an actual time happening to a golden chance to weaken or defeat the enemy, whereby when the possibility is afforded to the allied leader to surprise the enemy, that leader then familiarizes the greater organization towards the situation, with him assuming that leadership function in setting up and applying the attack. Reconnaissance pull covers four of maneuver warfare’s ten concepts: decentralized decision-making, targeting critical vulnerabilities, tempo, and focus (Jason A. Santamaria, 2003). 10. Full Integration (Jason A. Santamaria, 2003): Joining simultaneously all ten concepts together as one combined entity allows the person to effect the greatest outcome with much reduced cost of materiel (Jason A. Santamaria, 2003).

Change in Life from Antebellum to the New Deal Essay -- essays researc

Modern America can be considered one of the world’s economic and industrial leaders. This didn’t happen instantaneously. It was a long process that took centuries to occur from when America was first colonized by England. America started slow and far behind England and other European countries in the technology race but a diverse culture and the work ethic of American people all helped to push this country forward. From antebellum America in the 19th century, to the Progressive Era in the late 19th century and early 20th century, and finally to the New Deal period in the 20th century, many changes occurred as millions of people lives were affected greatly during this time. Throughout these eras in U.S. history, there was a general improvement in the lives of most Americans from the progression of economic life.   Ã‚  Ã‚  Ã‚  Ã‚  During the antebellum period, the United States was a predominantly pre-industrial society. There were very few factories open at this time. Most of the factory workers were from rural and village cultures. These jobs usually required no skill or knowledge and were quite simple to learn. Working conditions in factories were at its worst with extremely low pay, long workdays, and dangerous conditions. Most workers remained as farmers and artisans. They devoted their lives to their work and were skilled at their jobs. Artisans usually worked closely with agrarians to make different products. Farmers worked the fields, growing crops and raising livestock. Their work would occasionally become easier from new tools made by artisans. Women during this time were housewives. They were doing everything at home. They took care of the children, the house, and the food for the family. Sometimes, life demanded that they work the fields with their husbands. Most women did not have jobs outside the home but a small number did work outside in factory jobs. There was a great influx of immigrants at this time. Many of them worked at factories, usually taking the lowest paying positions available. Their different cultures and work habits often caused many problems because they were not accustomed to the American customs. Most of the immigrants chose to settle in American cities, where most jobs were located. As a result, the cities became extremely crowded. Housing in cities became a major problem from the large number of immigrants. Most ... ...evel administrative positions due to various New Deal agencies and programs. Not many reform programs were intended for women. Most of their benefits came indirectly from programs targeted at men. From the three eras of America, antebellum, Progressive, and New Deal, there seems to be a general increase in quality of life in the workplace and outside. Although there were also many inhumane things that happened, such as the growth of monopolies which prevented many small businesses to fail, the overall improvement of life is still evident. From the antebellum period, when Americans were having trouble finding jobs and many jobs were taken by immigrants, to the New Deal, when Americans have their rights protected and secured by the government, the quality of life has improved. Especially through the efforts of the Progressives and their reforms and Roosevelt and his New Deal, the American worker has never had more security in their life than ever before. Because of the security of their jobs and wages, the number of people that can live relatively comfortably have increased since the last 19th century. Therefore, in general, most people did improve their lives during these perio ds.

Triumph Launching Event

Executive Summary3 Introduction4 Customer Profile6 Demographic6 Behavioural6 Environmental scan7 SWOT Analysis7 PEST Analysis9 Store observations10 In-store10 Shoppers Behavior11 Online shop12 Ideas / Amendments for functional and creative online services12 Brand Awareness Survey14 Motorcycle range14 Clothing and accessories17 Conclusion and Recommendations21 Range evaluation21 Triumph dealers’ range21 Executive Summary Firstly, we shall present a little information about the company. The company was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.In 1967, the production of the motorbike peaked at 47,000 units in this year. Unfortunately the business went into liquidation because lack of government backing. But in that year, John Bloor, a businessman who is the current owner of the company, bought the land where the factory located and therefore have the rights to the name of Triumph and assembles a team to develop a new range. In 2008, the company could break the record of its peak production. They were able to produced more than 50,000 units in this year. Triumph now has five factories and all are 100 percent owned by the company.Two of these factories are based in Hickley, UK and the other three factories are in Chonburi, Thailand. The clothing and accessories are made in China. For Triumph motorcycle, there are six range which can be classifies as the following; Supersport, Adventure, Touring, Classics, Cruisers and Roadsters. The age ranges for each range are different from each other. The younger target market is more attracted to the Supersport, adventure and roadster range whereas touring and cruisers range attracts more of 45-60 years old. The range that is the most popular and has the biggest volume sold is the classic.Whereas the roadsters range has the most competitors. There are 54 dealerships in United Kingdom and Ireland. Sixteen of these are multi- franchise dealers and 38 are solus dealers. All of thes e dealerships are franchised. All dealers must follow brand standard such as colour the store blue with wooden floor. Fifty percent of the stores will have PCA specialist. There are 16 subsidiary markets and 36 countries nationwide. Introduction The aim of this project is to propose an effective launching event of Triumph clothing range to dealers around UK using the range evaluation that we have researched.Having an effective launching event can help the company to maximize and maintain relationships with the dealers in order to secure orders. This project also hoping to improve with the order management process which can reduce cost and time benefits both the company and dealers. We have been given the opportunity to evaluate and improve the sell at the launching event for the Autumn/Winter 2011 Triumph clothing collection. Triumph is a motorcycle company whom also sell biker’s clothing and accessories range. Their objective is to promote and be more emphasize with this ran ge where they see potential opportunity.This project aims to gain knowledge about how to expand Triumph’s clothing collection to non-biker customers. We are appointed to evaluate and suggests a new lunching event(s) to dealers around UK. The problem that they are having now is that their clothing and accessories range are only known among bikers. It is our mission to come up with strategy to maximize their profit by expanding their customer base. We are here to think of ways that can attract those who are non-bikers. For clothing and accessories, they will launch collections twice a year, which consists of Spring/Summer collection and Autumn/Winter collection. The collection is made up of core and seasonal items. Core items are the items regarding to the season and the dealers can reorder any time because the stock is at Headquarter. For seasonal items, they focus on the climate during that particular time of the year and only available via forward order. Forward orders are c rucial for both dealers and Triumph. This is the way dealers can secure products for the season and allows Triumph to understand the market and best seller.For the Autumn/Winter 2011 collection that we are appointed, Triumph has coordinate together with Barbour. Barbour is a UK owned clothing store broadening out from its countrywear roots. Todays the company produces clothing that is designed for a full country lifestyle. The collection is to be launch during February and March 2011. The launching event usually taken place at the factory where dealers visit the pop up store for viewing the new collection and this is to be joined by appointment only. Information, product demonstration and order making are taken place on the event day.Sometimes the person visiting the event may not have the authority to make the purchase, therefore the company is given them a 3 week launching event so that decisions can be made within this 3 weeks. During this 3 weeks, larger dealers have their indiv idual bringing of 1-3 staffs whereas 2-4 small dealers are grouped together. The main goal of this collection is to start expanding the market to those who are non-bikers. But the problem being that they have not been considering about putting their products into any other department stores because they want to give priority to their existing dealers for stocking Triumph products.There is no budget limit for the launching event and sounded like the previous events made at the factory has been quite low. Their main competitor is BMW (for motorcycle department). If there were any stock left at the end of the season, participated dealers will pay extra to get their names printed on the sale adverts, which is usually published in the motor publishing. Customer Profile Demographic Supersport: Customer is male, in the mid 20s, single, and lives in the city. Adventure: Customer is male, in the 30s, married, lives in an upscale neighborhood.Touring: Customer is male/female, in the 30s, marr ied, moves around a lot with no permanent resident. Cruiser: Customer is male, 50-60 years old, married, living in rural area. Classic: Customer is male/female, in the 50s, married, and does not live in big cities. Roadster: Customer is male, 25-40 years old, single, and lives in the big cities. Behavioural Supersport: People who like racing, and look for a motor technically outstanding with high specification. Adventure: People who like adventure, and look for versatile motor accompanying them in different environment.Touring : People who like sport and travel, they look for a powerful motor having grater practicality in touring or sports touring. Cruiser: People who like cruisers look and embrace attitude of the hotted up motorcycles of the  60s. Classic : People who like vintage style and look for a motor presenting modern interpretation of a timeless classic. Roadster: People who take speed and agility seriously and look for a middleweight streetfighter. Environmental scan SWO T Analysis Triumph was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.The first motorcycle was built in 1902. Triumph now has five factories around the world. They have 750 dealers in 35 countries and 54 of them are in UK. The clothing range started in 1994 with collaboration with Frank Thomas. Strengths * Branding – A United Kingdom’s brand born in 1887. The brand is not only well known in the UK but throughout the world. * Worldwide presences – Triumph truly has an international presence with factories in UK and Thailand for the motorcycle sector and for clothing sector in China. Also there are 750 dealers around the world.Countries including Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, USA and Venezuela. * Collaboration – The company successfully collaborates with the well known British clothing brand â€Å"Barbour† for their 2011 Spring and Summer clothing collection. This is an opportunity for Triumph to extend their brand awareness to non-bikers sector. * Customization – There is an option â€Å"create my Triumph† on the website where you can build your very own Triumph motorcycle.Weaknesses * Undifferentiated products/service – Unlike their rival, BMW, they don’t only make motorcycles, they produce cars as well. This is why BMW is a much better known company because their target market is relatively larger. * Because Triumph refuses to expand their stores into a more commercial environment such as a department store, the chance of attracting larger non-biker audience is lower. * The company is lacking marketing expertise. This weakened the brand to expand to its potential customers. Opportunities * The virtual world is becoming an essential part of our lives, Internet is a powerful tool.Having a Triumph site where customers can order online is beneficial. * Joint venture with Barbour will give opportunity to Triumph for expanding the brand name and brand awareness. * Moving into a new market segment with the clothing collection will generates more interests in the brand itself and also generates more profit. Threats * The continuing Global recession – The economic decline result in the demand of consumers. Especially with the increase in oil price, a motorcycle is considered as a ‘want’ not ‘need’. * Intense competition – There are many competitors in this market.Many of the competitors offer marketing incentives and reduce in product price. This action will have a negative effect on Triumph pricing and market share. * Global warming – The issue of global warming will effect in Triumph motorcycle sales. People are becoming more conscious of fuel consumption. PEST Analysis Political: The government has di scouraged bike usage by increasing taxes for all bike riders. Since 2009, there has been an increase in Bike Road Tax as well as Bike Parking Tax. Vehicle Excise Duty for Motorcycles has increased for the 2009-2010 period.With the increase in oil prices, it has become far more costly to ride a motorbike today. Even so, traffic congestion and overcrowded public transport favors motorcycle use as a means of commuting. Economic: Inflation rates in the UK are increasing as well as the exchange rate, while the interest rate remains low. Due to this situation, the production of motorcycles depend more on imports and labor cost have increased as a result. At the same time the increase in global trade has created severe competition in the industry due to the emerging foreign markets.However it is easier to escape this recession on a two-wheeler rather than a car. Social: More people in the UK now own motorbikes despite the increases in cost. It is more socially acceptable to own a bike, and there are a lot more female motorcycle owners. A lot of older individuals who used to ride bikes when they were young are now starting to purchase bikes once again (returner bikers). The number of motorcycle use has increased over the years as opposed to cars, as they serve as a status symbol and are more efficient and practical in traffic.Technological: Technological advances have added many safety features to motorbikes to make riders more comfortable. The demand of motorcycles has led to the emergence of larger capacity engines (around 500cc). These changes make motorbikes more attractive as a means of transport as well as a leisure activity. Store observations In-store North city Triumph North city Triumph opened this brand new store just a month ago and the shop outlook really inspires customers, even though you are not rider. Big Triumph flags outside and a fresh, clean environment welcomes you inside.The store is located in a busy suburban area, half an hour from London city , in a good marketplace if you are coming by car or by bike. The store is a Triumph Solus dealer and they have a PCA Specialist who is in charge of clothing and accessory parts. The Triumph brand is very well presented in the North city store: Wooden floors, bright and high spaces display their bike range and latest clothing collection range in a stunning way. The shop offers personal assistants for customers and all staff is most helpful and willing to serve clients to meet all their needs.The Triumph collection is still very monotonous and dark leather jackets and trousers make everything look like same. Unfortunately no product really stands out and even labels such as â€Å"new model† failed to make you more interested to buy. North city Triumph’s ideal customer is a man in his mid 40s, who buys products mainly for his needs rather than his wants. Metropolis Vauxhall Metropolis Vauxhall is located south of London city center, close to all transport connections. The shop is a Triumph multi- franchise dealer, so it also offers its competitors products.Here Triumph’s image as a brand is less highlighted and the collection range is narrower. The store visit is less inspiring than at the Solus store and Triumph’s products get lost among competing brands. Yet, a broad supply of competing products and brands attract a larger number of customers and this generates increased impulse sales for the more generic Triumph products, such as their leisure clothing line. The Triumph collection range remains vague and limited space availability makes displaying products, and brand imaging, challenging.Metropolis Vauxhall Triumph? s ideal customer is a man aged between 35 and 55 and they also might pop in store just for clothing, not just because of biking. Shoppers’ Characteristics †¢ Triumph clothes’ ideal customer is a man between 35 and 55 †¢ The ideal, and also potential customers, are males returning to their youth: t hey like to wear something classical, stylish and keep their individual style rather then run after the latest trends †¢ They like to shop in store †¢ They shop mainly for needs more than wants Triumph’s customers respect personal assistants and prefer visiting the same local store †¢ Customer respects practical clothes and a personal look †¢ Triumph’s brand is an important factor for customer ( SWOT,PETS, Dealers feedback) Online shop Online shopping has exploded during last decade and today it is normal to do a virtual shopping trip that satisfies the customer’s needs. This year e- retail sales are on course to a record 16% growth in the UK and as retailers start offering more and more e-services online shops will become faster and more functional.Also, using IMRG ( Interactive media in retail group) research report, clothing is one of the fastest growing online shopping sectors. Online shopping advantages are remarkable. Lower costs (expe nses) to retailers and customers, user friendliness, fast delivery and independence of shopping hours are factors that every company should take advantage of as much as possible. Though Triumph’s image is built on customer service, this would be a further advantage that increases their competitiveness. Also, as no other competitor has a truly outstanding online store, small quality improvements could result in a decent increase of customers.Triumph world website and dealers’ websites are overall very professional compared to other motorcycle brands, but dealers’ own online clothing shops /services differ largely in their visual outlook, ranges and operating systems in general. Outstanding and interesting dealers stand out straight away. Carl Rosner and A1 Moto are good examples of online shops that are simple to use and harmonized/balanced within Triumph’s brand image and product range. Almost exceptional, Solus dealers stand out with a positive Triumph b rand image and visitors get a feeling that the dealer is standing behind and believing in their brand 100%.However, surprisingly many dealers have a complicated order system and their product ranges are presented in a dull way, without a professional feel. The pictures are small and especially the light coloured casual clothes drown into the white background. At the moment some dealer’s pages don’t inspire to shop and their complicated order-system does not encourage online buying. Based on the research results and the feedback we got from consumers that are targeting Triumph’s target group, it is recommend that dealers’ webpages and online services would be similar and linked together with the Triumph brand nationally.Triumph’s target group and potential buyers mainly consists of men who usually appreciate user friendliness, and a straight forward clothing line, that can be bought with just a couple of clicks on the mouse Ideas / Amendments for fu nctional and creative online services †¢ Dealers online services/ shop harmonized to Triumph official sites and brand image. †¢ Product info and pictures to have same the outlook as is used in the Triumph catalog and their official pages. †¢ Creating seasonal online campaigns that are targeted to inspire loyal customers and new potential bikers. Charity campains. †¢ â€Å" â€Å"Goes with† – boxes†.Website would automatically suggest clothes or accessories that would go well with previously purchased items. †¢ Making online shopping easier and more fluent. Product ranges displayed with uniform background image and a picture size that allows you to properly view the chosen product. * Clothing pictures with real people, using professional photographer †¢ Promoting of casual wear line should be more directed towards the target customer group, men that have spending power, but little time for shopping. †¢ Create competition â€Å" design your own jacket or t-shirt†. Winner’s design would be launched with limited number.Brand Awareness Survey We have set up a survey analyzing Triumph brand awareness amongst Fashion students aged between 21 to 35 years old and other category was people with no age limit. At the moment, out of 38 respondents, only 14 have heard of the brand ‘Triumph’. Whereas the main competitors such as Yamaha, Ducati and BMW have 35, 32 and 30 respondents respectively. There are many factors that can be the reasons why Triumph is not as well known as the competitors. * Locations of the stores * Sponsorships * Product variety * Brand reputation * Brand marketing * Brand accessibilityAnother point that we can observes is that out of 38 respondents, only 1 respondent wrote Triumph as the brand that comes first in their mind. Whereas Harley Davidson has 15 respondents and Ducati has 8 respondents. For improvements of the brand awareness, we can study how Harley Davidson presents itself to the audience. After this observation, we would like to focus the brand emphasizing its British heritage with the Classic look. We can see that Harley Davidson and Vespa also have the Vintage Classic look and we think if Triumph brings out the Heritage theme it can become better known as well.Also, taking considerations consumers, we see that most potential new customers are middle age people, who have interest to start new, youngish hobby or finally carry out their dreams. These people, mostly men, have also money to spend for bike and naturally for street wise/ credible clothing. Analysis of Product offers Motorcycle range Triumph’s 2011 motorcycle product contains the following ranges. Pictures of products are listed in appendix. Roadster range Triumph Roadsters range is for the street. It stresses attitude, style, performance and agility.This range has Street Triple and Speed Triple. The Street Triple’s specification includes Triumph’s trad emark twin headlights and high level silencers, meaty dual brake discs up front and a comprehensive instrument suite that even includes a lap timer and adjustable gear change indicator. The Speed Triple’s specification includes four-piston Brembo brakes for eye-popping stopping power, fat alloy handlebars, fully-adjustable 43mm upside down forks for maximum control and a comprehensive instrumentation that includes lap timer and programmable gear shift light. Supersports rangeTriumph Supersports range is for the racetrack to compete with the best in the supersport class. This range has Daytona 675. With the lightest and narrowest chassis in the class, the Daytona 675 delivers outstandingly agile and intuitive handling. Fully adjustable suspension front and rear, with separate adjustment for high and low speed compression damping, gives the Daytona 675 superb composure on all surfaces, while top-of-the-range monobloc radial brake calipers up front deliver eye popping stopping p ower. Adventure range This range is designed for people who are looking for adventure and it has Tiger 1050.The Tiger 1050 is equally at home in the urban jungle as it is prowling on the open road. The Tiger 1050 with its commanding riding position, its muscular 1,050cc triple engine, powerful brakes and high specification sporty chassis making for real fun on the twisties and composure in the traffic. Tiger 1050 is a superbly competent bike and does scratch, tour and commute all. Touring range This range satisfied sport and touring at the same time and it has Sprint. (Sprint ST and Sprint GT) Equally capable of crossing continents or taking on a track day, the Sprint is one of those rare contradictions.The new Sprint ST has been given a number of improvements to ensure it remains one of the world’s favourite sports-tourers. Updates include new reflector-style triple headlight unit; re-designed cockpit; the same stunning 1050cc inline triple engine, but with latest spec ECU f or ultra-smooth throttle response. Sportier than the GT, the Sprint ST is set to become even more attractive due to its new ultra-competitive price. The New Sprint GT is greater practicality and more emphasis on the ‘touring' aspect of ‘sports touring'. It offers a unique proposition of performance, practicality and price.Performance from the uprated 1050cc triple with 130PS on hand. Practicality – the GT's byword – with 117 litres of lugguage, ABS brakes,   u-lock, built in rack and grab handle, and a  200 mile fuel range. Classics range This range is designed for classic motorcycle style. It has Scrambler, Bonneville, and Thruxton. Scrambler is inspired by the 60s Triumph off-road sports motorcycles that were stripped down for racing and has a unique look and feel all of its own. It has styling details including gaiters, white seat piping and high swept chromed side pipes.Bonneville is a thoroughly modern interpretation of the definitive ‘proper ’ motorcycle, this iconic symbol of rebellion and independence is even more accessible thanks to its low and narrow seat, clean and efficient fuel-injected engine and lightweight 17 inch alloy wheels for even sharper handling. Thruxton is named after the famous racetrack where Triumph ruled the roost and is inspired by the Ton Up Boys of the 1960s. The Thruxton is Triumph’s sportiest Modern Classic, and authentic cafe racer delivering a unique Triumph experience. Cruisers rangeThis range presents classic cruiser looks and has America, Speedmaster, Thunderbird, and Rocket III. For the classic cruiser look, the America comes with shrouded front forks with polished lowers, chromed single headlamp and chromed engine covers, machined cast wheels, chromed detailing and twin reverse cone pipes. The Speedmaster is a tough looking, no-nonsense sports cruiser that’s dripping with attitude. With blacked out engine cases, slash cut pipes and cast black wheels with polished rims, the Speedmaster embraces the attitude of the hotted up motorcycles of the  60s.The Thunderbird oozes cruise from every angle with its strong, muscular lines. Powered by the all-new 1600cc T-16 parallel-twin engine, the Thunderbird delivers class leading power, torque and economy figures, with a refinement previously unheard of in the mainstream cruiser class. Rocket III Touring is a true mile eating custom tourer blessed with unique character and that memorable 2. 3 litre motor. The iconic engine has been retuned for effortless low down torque. Rocket III Roadster has Classic streetfighter looks and delivers the tree-pulling levels of torque. Clothing and accessoriesTriumph’s 2011 spring and summer garment and accessories product contains the following ranges. Pictures of products are listed in appendix. Roadster range Performance products with attitude, developed for the street and the city. Roadster garments are targeted at the riders of Speed and Street Triple and range from subtle to heavy branded products. Added comfort and features make these products more usable for everyday or occasional riding. This range has items in jackets, pants and jeans. Supersport range Performance supersport products follow the ethos of bikes like the Daytona 675.They are technically advanced with high specification, delivering a product range that is aimed at the track and sports riding. Visually strong, these pieces are heavily branded with a bold and distinctively triumph design. This range has items in one piece suit, jacket, and jeans. Touring range Touring series is a very functional range of products. Waterproof, windproof and breathable, this collection has been developed to allow consumers to enjoy long rides, providing the wearer with the essential protection from the elements. This range has items in jacket, pans, and jeans.Adventure range Inspired by the spirit of adventure, this collection of products has a more rugged, enduro style. Packed full of features, these functional garments will deal with the requirement of both road and off-road riding. This range has items in jacket and pants. Heritage range Classic looking products make up this range, inspired by motorcycle garments of the past. This collection is designed for the exacting requirements of a modern day motorcyclist, whist also maintaining that true authentic heritage. This range only has items in jackets. Modern retro rangeWhere modern meets retro, a range of products inspired by the classic racing garments of the 60’s and 70’s. The use of racing stripes, graphics and colors are combined with classic style leathers and modern construction technologies to deliver a performance riding product. This range has items in jackets and jeans. Legend range The Triumph legends range includes a series of products that pays homepage to the icons of music and screen that had a close relationship with Triumph. Legend collection contains two special editions which Ma re- James Dean special edition Jacket and Mcqueen special edition Jacket.Cruiser range This range have taken the classic image of the cruiser and given it a Brit Rocker attitude. The Cruiser range take their influence from the British Rocker culture of the 1960’s and 70’s and combined these looks with modern technology. This range has items in jackets and jeans. Triumph union range The triumph union range has a fashion influence with products that cross over between categories and can be comfortably worn on any bike or worn off-bike. These products have character and a style of their own. This range has items in jackets and blousons.Function range The function range of products comprises of waterproof oversuits and protector including protect vase, back pro-tech and pro-tech jacket. Men’s casual range This range presents casual look and has items in shirt, layer tops, leggings, jackets, T-shirts, shorts, polo, hoodies, and denims. These products can go with othe r Triumph products. Ladies range The ladies collection offers a focused number of styles and options to appeal to both rides and pillions alike. All styles are designed independently, conceived to appeal to women.This range has items in jackets, jeans, gloves, and boots. Ladies casual wear range This range presents casual look and has items in shirts, T-shirt, vests, and jeans. Junior range The junior range is fun and colorful, and is ideal gifts for younger Triumph enthusiast. This range has items in shirts, T-shirts, bike models, model kits, and Triumph Teddy. Personal accessories range Personal accessories range has items in following categories: – personal luggage (helmet bags, bum bags, laptop bags, and hold all) – gifts(magnets, cybertool, water bottle, and cards set) team hinckley(door mat, buff, beer mat, and bike mat) – headwear and buffs (hat, buff, and neck tube) – collectors scale models – wallets and pens – watches and wall cloc k – belts and buckles – key fobs and pin badges – mugs and glassware -patches and stickers Conclusion and Recommendations Range evaluation Triumph’s clothing line is strongly linked to their motorcycle collection. They offer a wide range of riding gear, of high technical quality, designed specifically for each motorcycle model.They renew their clothing line twice a year to suit their customer’s changing needs throughout the year, allowing them to adjust for different weather and climates. Triumph is proud of its roots and history. This becomes clear after only a brief glance through their webpages. Their clothes are designed and manufactured with utmost respect towards its image and heritage. This way they guarantee customer satisfaction and a first class biker look, suitable for riding and leisure. Their vast clothing line serves both the customers and the dealer’s needs.An ideal riding suit or just a jacket has been designed to every motor cycle type and this helps the dealers in designing their collection and building their order. Triumph pricing range is ideal and comparing biggest competitors BMW and Ducati, we see that their products offer best value for money. If the clothing range, especially in casual wears would be bit more mature and classical, we would even suggest higher prices for some products. Every dealer should offer best-selling products for all motorcycle range and also build up perfect combination for casual wears that goes together in style with modern motorcycle clothes.The climate and location are naturally also important factors, but it is more important in our view that the supply for their target group and demand of motorcycles are in balance. Collections offer great suits for driving and in that field Triumph are reaching their goals (touring, supersports, adventure). However problem is that most of these products aren’t something you buy every season, not even every year, so Triumph c lothing should be stand out more through modern motorcycle clothes, casual wears, that goes as well as biking clothes (modern retro, legend, heritage, casual). Triumph dealers’ rangeBased on our store-visits, customer feedback and material that we received from the Triumph company, it seems like Solus and multi-dealers have certain problems defining an ideal clothing range. Solus dealers normally have a large range of products but the typical customer normally comes in to see motorcycles and if they buy clothes it is usually mainly for driving. The casual wear line is presented well but since the competition in this field is fierce, people tend to prefer buying clothes elsewhere. Multi-franchise dealers have other brands presented as well, so Triumph clothes are not standing out too well.However, these shops are visited by a larger number of new potential customers, so if the range matches the customers’ needs, this will affects sales positively. To be able to find a p erfect balance for the range that is being ordered, dealers must target their potential customers and then build the perfect match of driving clothes, casual wears and personal accessories around it. The Triumph company must also be able to build a brand image that is identical with the products that are being offered. Every successful clothing brand has to focus on a certain look.Triumph’s history and success in motorcycles is defined by their individual yet stylish look and this should also be the brand message going forward. Appendix: http://www. triumphmotorcycles. co. uk/clothing, Triumph company materials, ——————————————– [ 1 ]. http://www. triumph. co. uk, http://www. a1moto. com, http://www. carlrosner. co. uk, http://www. metropolismotorcycles. com [ 2 ]. http://www. harley-davidson. com/en_US/Content/Pages/MotorClothes_Merchandise/pink-label. html [ 3 ]. http://e u. levi. com/en_GB/shop/index. html, http://www. asos. com [ 4 ]. http://www. streetshirts. co. uk